Audience and Market Research

How do you measure the success of your tourism targets? How do you know what your desired audiences are looking for? How can you show the value of your work in funding applications and resourcing reports? 

We can help you answer these questions.

We know just how important having robust research and up-to-date figures on industry performance is to both public and private sector tourism partners, which is why it is a fundamental part of the service we offer. 

GTP’s dedicated research team can help you better understand both your audience and your destination through in-depth studies into visitor trends, perception and motivation to visit, industry performance and destination identity. From regular industry performance snapshots, to in-depth studies utilising a variety of methods, we are passionate about making destinations tick.

Talk to us about your research requirements

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