The Cambridge Economic Impact Model

In addition to measuring visitors’ opinion of a destination, it is also vital to accurately measure the volume and value of tourism in order to develop policies and build budgets or funding bids.

Go To Places uses the Cambridge Economic Impact Model – an industry respected tool – to produce industry reports for each of its destinations. Working with one of our Delivery Partners, Destination Research, we have managed the production and media release of over 50 district and county reports.

The Cambridge Model produces estimates from existing national and local information (e.g. accommodation stock, inbound trips) of the level of tourism activity within a given area. The volume of visits is translated into economic terms by estimating the amount of visitor spending per trip, and the estimated effect of visitor spend on business turnover and jobs, giving a true economic picture of tourism in your area. Such data is invaluable when compiling funding bids and evaluating the true year-on-year success of your tourism activity.

You can view the industry reports that Go To Places developed for Hertfordshire here and for Thanet in Kent here.

Talk to us about industry reports for your destination 

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