Training for Tourism Businesses

Introduction to Tourism Marketing 

Build core skills in promoting places, reaching audiences and aligning marketing with destination goals 

This interactive 3-hour workshop is designed for professionals who want to develop their foundational knowledge of destination and tourism marketing. Whether you're new to tourism or looking to refresh your approach, this session covers the core principles of place branding, audience segmentation, content marketing, multi-channel promotion, and partnership working. Through real-world examples, group exercises, and practical tools, you'll gain a clear understanding of how to position your business or destination, reach the right audiences, and align marketing activity with strategic goals. No prior marketing experience is necessary to access this training. 

Welcome To… Workshops 

Be inspired to deliver exceptional visitor experiences rooted in local pride and storytelling

Our place-based “Welcome To…” workshops are inspiring, interactive sessions designed to help businesses and marketing teams improve the customer experience by connecting with their local area. Participants explore what their place means to them, how to tell compelling local stories, and how to communicate their unique offer in an authentic, engaging way. Delivered face-to-face and tailored to your location, these workshops spark collaboration and help businesses stand out as part of the wider destination. 

This workshop is ideal for:

• Tourism and hospitality business owners
• Marketing teams in visitor-facing organisations
• Visitor attraction and experience providers
• Accommodation and food & drink businesses
• Anyone looking to connect local stories to their brand, product or promotional activity

Become Travel Trade ready

Understand trade channels and prepare your product for international and group travel buyers

This entry-level session introduces the travel trade and helps businesses understand how to shape their product and pitch to appeal to international and group buyers.

You’ll explore:

• What the travel trade is and how it works
• Why it matters to your business
• How to assess whether your product is ‘trade ready’
• Top 5 things to prepare before engaging with trade

Working with the Trade

Build trade-ready materials, pitch confidently, and connect effectively with international buyers.

A follow-up workshop for those ready to take action. Learn how to create trade-ready materials, pitch your product, and follow up with buyers effectively.

You’ll explore:

• Pricing and commission models
• Building itineraries and trade packs
• How to connect with buyers at shows and via DMOs
• Real case studies of successful trade engagement

Ideal for: Businesses actively pursuing trade channels or seeking support for next steps

Telling Your Story Through Photography & Video

Introductory session – Getting started with content planning

This session helps businesses understand the power of strong visuals and how to start using photography and video more strategically across their marketing channels.

Topics include:

• Why high-quality visuals are critical in tourism
• Types of photos and videos every tourism business needs
• How to work with photographers and videographers
• Tips for planning low-cost, high-impact content

Best suited for: Visitor-facing SMEs including attractions, accommodation, food & drink, and tour providers, experience providers

Commissioning Content with Confidence

Plan, brief, and manage professional photography and video that elevates your brand.

Deep-dive session – For businesses ready to invest in visual content

Designed for businesses preparing to commission a professional shoot, this session guides you through each stage of the process so you get the most from your investment.

Topics include:

• Writing a clear, effective shoot brief
• Creating a shot list and planning logistics
• Managing usage rights, licensing, and consent forms
• Organising, storing, and using your content effectively

Best suited for: Businesses ready to enhance their marketing through commissioned visuals