A new brand strategy for Hertfordshire

A destination is far more than a name or a logo, which is why Go To Places offers a full strategy service to any location looking to reinvent its public branding.

Working with leading creative agencies and facilitators, we bring all partners and key stakeholders together to identify each destination’s underlying stories, its vision, key characteristics and overall position before exploring visual options and final slogans.

On securing the contract to deliver the Destination Management Service for Hertfordshire, Go To Places launched an in-depth brand strategy exercise with more than 50 representatives from a wide range of attractions, local authorities and tourism businesses.

This included a one-day workshop where all parties exchanged ideas on the overall vision for Hertfordshire, building a huge number of ideas into a handful of approved concepts. We then worked this into a full brand toolkit.

Read more about the work we did to launch Visit Herts here.

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