For many attractions and destinations, large scale London-based outdoor and digital media campaigns are beyond their financial reach. This is why Go To Places created an adaptable London marketing campaign to allow multiple tourism businesses to collectively market to millions of people across the capital and beyond.
Launched in 2010, Visit Kent's award-winning annual London marketing campaign (formerly named Kent Contemporary) has aimed to reposition Kent with the London audience, building on awareness of what the county has to offer whilst being able to surprise and delight in new ways.
The campaign has featured dramatic, contemporary images of Kent attractions and destinations that are designed to challenge perceptions of Kent, invite the question “where is that?” and inspire more day trips and short breaks.
Primarily a digital campaign using highly inspiring video content this campaign is aimed at a specific demographic and uses highly sophisticated techniques to achieve results.
In 2018, the campaign achieved 44.3 million impressions, 64.8k campaign page views, 14k competition entries and 1 million in paid social activity reach.
Our Summer in Kent campaign is easily adaptable to other destinations and can be tailored to a range of budgets.
Find out more about running a Summer Destination campaign