Big Ferry Fortnight campaign
The Big Ferry Fortnight campaign was launched in 2019 and is run along similar lines to The Big Day Out (formerly The Big Weekend).
A dedicated (and customised) web platform with ballot technology is set up with ferry companies donating tickets for UK residents to win tickets. The platform is hosted by Go To Places and the team provide a marketing toolkit, training and post event research.
Data from survey winners (and non winners) is carefully analysed and provides clients with information such as additional spend generated through ticket upgrades and future intended use of ferry travel. Campaign statistics such as web page data, marketing activity impact and social media coverage are also provided.
You can read more here about the first ever Big Ferry Fortnight which offered over 2,300 tickets worth a total of around £75,000.
“We decided to try Go To Places’ Big Weekend concept for our flagship campaign this year, as it had already been very successful for tourist attractions in Kent and Essex and offered an exciting departure from our previous activity. The Big Ferry Fortnight project gave all our members equal exposure whatever their size and as the campaign was all online it gave us the ability to accurately measure and report on the campaign KPIs. The post evaluation questionnaire to the participants gave us extra insight into the impact of the campaign.
Go To Places supported us throughout the campaign from collecting the information needed to build the website, to testing and advice on which marketing channels had been most successful. When things didn’t go according to plan there was always someone available to contact, even though it may have been outside of normal working hours.” Emma Batchelor, Director, Discover Ferries
Find out if your destination can run a ballot based event