Big Ferry Fortnight
The Big Ferry Fortnight campaign was launched in 2019 and is run along similar lines to The Big Weekend.
A dedicated (and customised) web platform with ballot technology is set up with ferry companies donating tickets for UK residents to win tickets. The platform is hosted by Go To Places and the team provide a marketing toolkit, training and post event research.
Data from survey winners is carefully analysed which provides clients with information such as additional spend on board and future intended use of ferries. Campaign statistics such as web page data, marketing activity impact and social media coverage are also provided.
You can read more here about the first ever Big Ferry Fortnight which generated over 2,300 tickets worth a total of around £75,000.
Find out if your destination can run The Big Ferry Fortnight