Go To Places – the only provider in the UK delivering destination management services and tourism campaigns across multiple counties has created a new toolkit for tourism businesses and organisations in Kent and Hertfordshire in order to encourage residents and visitors to access and enjoy open spaces safely and responsibly again.
The toolkit is also available free of charge for other destinations and businesses to use across the UK.
Chief Executive of Go To Places Deirdre Wells said:
“Now that the general public are allowed wider access to our beautiful outdoor spaces, we felt that we had to help people to enjoy the great outdoors in a safe and responsible way.
We think that the Countryside Code of Respect, Protect and Enjoy is a perfect message to adapt and disseminate for consumers in the current climate and is also simple for tourism destinations and businesses to tailor to their local audiences.
It calls on visitors to Respect the countryside and those living in it. Protect themselves and local communities by maintaining social distancing but most of all to Enjoy our beautiful landscape and environment. The toolkit was developed in collaboration with a wide range of local partners and in accordance with the guidance from Natural England.
Since launching the campaign in Kent and Hertfordshire, we have seen high levels of consumer traffic and engagement on the Visit Kent and Visit Herts websites and so in the spirit of collaboration and co-operation we have decided to make this toolkit available to other destinations and businesses in order to try and help our tourism and hospitality industry during these desperately hard times.”
The toolkit is available to download here and an example of how Visit Kent and Visit Herts are using the messaging on their websites is available here.
To note that the next stage of this consumer campaign will only be available to partners of Go To Places.