Insight that drives smarter decisions.
We are passionate about turning data into action. What sets us apart when it comes to delivering a research project is our focus on revealing the insights behind the data, interpreting results in the context of your destination or tourism organisation to allow you to make informed decisions and to plan for the future.
In a highly competitive tourism landscape, knowing your audience, uncovering what motivates people to visit (or not), understanding how they view your destination or business, and being able to take people’s views on your strengths, weaknesses and barriers are crucial elements for success.
From visitor and residents research to wider destination perception studies, from business surveys to product audits and product mapping exercises, we’d love to sit down with you and identify the best research solution that will help you refine your marketing strategy, unlock funding or shape your Destination Management Plan.
Smart places invest in understanding. We make insights meaningful, practical and accessible.
Talk to us about your research requirements
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We specialise in creating and running practical visitor studies for destinations and individual visitor economy organisations that capture demographics, visit characteristics, travel preferences and visitor feedback, as well as barriers to visitation. These studies can be as simple or complex as required to provide the necessary evidence and inform decision making. We pride ourselves on our ability to scale these and use different methodologies to suit different budgets.
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Resident communities can be often overlooked as a key visitor audience despite their vital importance. When engaged meaningfully and their voices are heard, residents can become a destination’s strongest advocates. Given that many destinations aim to be outstanding places to live, study, visit, and invest in, understanding resident perspectives is essential. Depending on the aims, these studies can explore various facets of resident interaction with visitor destinations and local tourism in general, including their experiences and the broader impact tourism has on local communities, facilities, developments and infrastructure.
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Tourism perception research is a powerful tool that helps destinations understand how they are viewed by visitors and non-visitors. At Go To Places, we feel that this type of research can uncover valuable insights into expectations, destination image, satisfaction and likelihood to recommend. By identifying what people truly think and feel, we can help shape marketing strategies, improve visitor experiences, and boost your destination’s appeal. With our expertise, you can make data-driven decisions that enhance your brand and attract the right audiences.
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Reviewing existing relevant data and pulling out information from different reputable sources is a key step, as it can help to define strengths and opportunities, as well as highlight any gaps. Product mapping and options analysis are also great ways to draw out and highlight USPs, identify key assets, product gaps and opportunities for future product development. Go To Places has extensive experience in conducting this type of research to help destinations strengthen their positioning and appeal.
These studies support everything from campaign planning and product development to Destination Management Plans and positioning work.
Whether you're trying to understand your visitors better, demonstrate impact, test your ideas or shape your next big move, we make insights meaningful and practical—so you can lead with confidence.
"Research shouldn’t sit on a shelf. We deliver insight that works hard for your destination."
