Sarah Roots is Senior Vice President, Warner Bros. Studio Tour London and Hollywood. Sarah joined the company in October 2010 before construction started on Warner Bros. Studio Tour London – The Making of Harry Potter, and has seen the project from conception through to the grand opening on in March 2012. Now in its fourth year, the Studio Tour has been a phenomenal success with ticket sell-outs, over five million visitors a year and 97% excellent or very good TripAdvisor reviews. In January 2014, Sarah’s role was extended to incorporate Warner Bros. Studio Tour Hollywood.
Starting her career with the Tussauds Group, Sarah moved in 2000 to head up operations for the National Maritime Museum, Queen’s House and Royal Observatory in Greenwich, London. In 2003 she moved to the National Trust in the South East of England leading customer service and commercial operations across more than 20 built properties and countryside sites. She later took the position of Director of Central Customer Services at the organisation’s Head Office. Sarah returned to Greenwich, becoming Director of Communications, Marketing and Visitor Experience on the Board of the Royal Museums Greenwich. She led communications and operations for a new museum wing, introduced charging at the Royal Observatory, and led the feasibility study for the famous Cutty Sark Clipper.
Sarah is a board member of ALVA (Association of Leading Visitors Attractions), a non-executive director for the Museum of London Trading Board and takes an active role in the development of tourism and culture in Hertfordshire.