No-one works harder to help you unlock the potential of your place

With Go To Places, you can rest assured that your destination is in the hands of a professional, experienced, and respected team that is determined to make your location great. Having collectively worked both in-house and externally with numerous public sector bodies and private sector partners, we bring a wide range of skills and invaluable experience to the table. We have a focused, straightforward approach, and an in-depth knowledge of partnership working. We will be as energised by your destination’s potential as you are, and will work tirelessly and creatively to bring it to the attention of more people both at home and abroad.

Our Team

Sandra Matthews- Marsh MBE

Chief Executive

Sandra Matthews- Marsh MBE

Chief Executive

Sandra has worked in the tourism industry for more than 25 years, at both leading attractions and destinations.  A senior Director at Leeds Castle for several years and Director of Marketing at the South East Tourist Board, she was appointed Chief Executive of Visit Kent in 2002, and remains a leading figure in the tourism industry today. Sandra has overseen many award-winning marketing campaigns and creative programmes.  Sandra has played a key role in securing significant European funding over the last decade and growing Kent’s tourism economy by 50%.  She is the former Chairman of The Tourism Society, and in 2012 she was inducted into the Top 100 Club for the most influential women in the tourism and hospitality industry.  She is a Trustee of The Historic Dockyard Chatham Trust, is an Ambassador for the Family Holiday Association and sits on a number of national panels and steering groups and regularly speaks at national conferences and events.  She was invested with the MBE in the Queen’s Birthday Honours 2014 in recognition of her services to Tourism.

Email: sandra.matthews-marsh@gotplaces.co.uk
Phone: 01227 812900

Jackie Westlake OBE

Operations Director

Jackie Westlake OBE

Operations Director

Jackie joined the senior management team at Visit Kent in November 2015 having had long experience of working with the public, private and voluntary sector, and has an in-depth knowledge of the local authority landscape.

As Operations Director, she is responsible for business planning, contracts/compliance and reporting, governance, board matters, stakeholder and public sector, including funding and bidding, and destination management planning. Jackie is an experienced programme and business manager, with a background of operating at senior management level. She was previously a career civil servant, working in central Government departments including the Home Office, HM Prison Service, Ministry of Justice, the Cabinet Office and the Department for Communities and Local Government, as well as for The Prince’s Trust.

Email: jackie.westlake@gotoplaces.co.uk
Phone: 01227 812900

Sinead Hanna

Interim Head of Marketing

Sinead Hanna

Interim Head of Marketing

Sinead is responsible for the strategic direction of the marketing programme for both consumer and B2B communications. She oversees GTP’s team of marketing managers and co-ordinators (responsible for all campaigns, digital, PR and travel trade activity) to deliver fully integrated, multi-channel campaigns for local, national and international markets. She is also responsible commissioning and managing marketing contracts and partnerships, as well as acting as brand custodian. Si
nead also works with the research team to ensure our activity meets our partner and market research needs.

Email: sinead@gotoplaces.co.uk
Phone: 01227 812914

David Curtis-Brignell

Destination Partnerships Director

David Curtis-Brignell

Destination Partnerships Director

As Destination Partnerships Director, David ensures that our investor partners are at the heart of what we do, and that Go To Places’ work remains in tune with their needs and that we communicate effectively with all of our tourism businesses and organisations.

David’s  distinguished career in travel and tourism began in local government working in British resorts after which he spent nine years at the English Tourist Board before moving into the commercial world. His roles have included senior positions at global international hotel companies, Europ Assistance and an overseas tour operator. David has served two terms as Chairman of The Tourism Society and created a successful annual Tourism Symposium, now in its fourth year. He was a founder of British Tourism Week and now Chairs VisitEngland’s Steering Group for English Tourism Week. He also serves on a number of advisory panels. He is a frequent contributor to industry publications and speaker at conferences and events.

Email: david.curtis-brignell@gotoplaces.co.uk
Phone: 01227 812900

Michael Daly

Finance Director

Michael Daly

Finance Director

Michael is responsible for Go To Places and its contact destinations, overseeing all financial matters including reporting, risk management, cash flow and taxation.

Email: michael.daly@gotoplaces.co.uk

Our Board

Bill Ferris OBE

Chairman

Bill Ferris OBE

Chairman

In 1988 Bill became the first Commercial Manager at the Yorkshire Mining Museum (now the National Museum of Coalmining), seeing it through its last phases of development and early years of operation.

He went on to run a series of commercial heritage programmes for Heritage Projects Ltd and later became their Operations Director, and was responsible for seven projects nationally with combined visitor projections in excess of 1 million a year.

He joined Chatham Historic Dockyard Trust as Chief Executive in December 2000, where he developed a strategy for long-term revenue sustainability. More than £30 million has since been raised to invest in the site and today it accommodates 115 homes, more than 100 businesses and welcomes more than 170,000 visitors a year. The Historic Dockyard’s combined activities generate more than £16m to the local economy.

Bill was awarded the OBE for Services to Heritage in the 2011 Queen’s Birthday Honours, and was made a Deputy Lieutenant of Kent in January 2016.

Sarah Roots

Director

Sarah Roots

Director

Sarah Roots is Senior Vice President, Warner Bros. Studio Tour London and Hollywood. Sarah joined the company in October 2010 before construction started on Warner Bros. Studio Tour London – The Making of Harry Potter, and has seen the project from conception through to the grand opening on in March 2012. Now in its fourth year, the Studio Tour has been a phenomenal success with ticket sell-outs, over five million visitors a year and 97% excellent or very good TripAdvisor reviews. In January 2014, Sarah’s role was extended to incorporate Warner Bros. Studio Tour Hollywood.

Starting her career with the Tussauds Group, Sarah moved in 2000 to head up operations for the National Maritime Museum, Queen’s House and Royal Observatory in Greenwich, London. In 2003 she moved to the National Trust in the South East of England leading customer service and commercial operations across more than 20 built properties and countryside sites. She later took the position of Director of Central Customer Services at the organisation’s Head Office. Sarah returned to Greenwich, becoming Director of Communications, Marketing and Visitor Experience on the Board of the Royal Museums Greenwich. She led communications and operations for a new museum wing, introduced charging at the Royal Observatory, and led the feasibility study for the famous Cutty Sark Clipper.

Sarah is a board member of ALVA (Association of Leading Visitors Attractions), a non-executive director for the Museum of London Trading Board and takes an active role in the development of tourism and culture in Hertfordshire.

Mark Anderson

Director

Mark Anderson

Director

Mark Anderson is the Head of Marketing at Southeastern (a joint venture between Keolis and Go-Ahead Group).

Prior to joining the rail industry Mark Anderson served as Head of Marketing at the LEGOLAND® Windsor Resort during which time the world’s first fully LEGO® themed hotel opened on site. He was also Sales and Marketing Manager at Warwick Castle when the attraction was successfully launched to the international market.

Mark has also held marketing roles in high street fashion retail and the mail order sector, and was a founding member of destination marketing consortium Shakespeare’s England. Mark regularly speaks at events including The Design Forum and has guest lectured at Coventry University. Working in sales and marketing roles across a variety of sectors Mark has gained significant experience in marketing strategy, media, advertising, branding, customer service, PR, digital, events and customer experience.

Sarah Wood

Director

Sarah Wood

Director

Sarah’s background has been eclectic – from training to be a buyer for Selfridges to marketing for Readers Digest, Sarah eventually she found her home in property and worked at director level in a London-based property agent before taking a career break to have a family and move to Kent.

Sarah started Mulberry Cottages in 2006 as an offshoot to boutique rural estate agent, Calcutt Maclean Wood. From a room above their Wye office, the company has rapidly grown to three offices in Canterbury, Sussex and Winchester and operates in the upper end of the holiday letting market. She was keen to offer the business the same level of quality marketing and attention to detail she had known from her property background, together with a degree of flexibility and service that seemed unknown to holiday home owners. With a holiday property of her own on the Suffolk coast, she understands the holiday market from both ends which gives her a real insight into what works for owners.