Sandra Matthews-Marsh MBE
Sandra has worked in the tourism industry for over 25 years holding senior non-executive and executive Director roles in the public and private sector.
Sandra has led one of the UK’s leading DMOs, Visit Kent, as CEO for the last 13 years. She became CEO of Go to Places in 2015 to deliver tourism services outside of the county of Kent, including the new Destination Management Organisation Visit Herts (Hertfordshire), the Big Weekend campaign and providing research services.
From 1999-2004 she was a Director at one of Britain’s best loved and successful attractions Leeds Castle and has also worked in local government and at the South East Tourist Board.
Sandra has overseen many projects leading to awards for websites, marketing campaigns and creative programmes. Sandra and her team have secured significant European funding over the last decade in order to help fund the work of Visit Kent and support the county’s visitor economy, which has grown by 50% over 10 years. More recently she has led a number of multi-destination projects which have secured from the Discover England Fund.
In 2012, Sandra was inducted into the Top 100 Club for the most influential women in the tourism and hospitality industry. She is former Chairman of the Tourism Society, a Trustee of the Chatham Historic Dockyard Trust, an Ambassador for the Family Holiday Association and sits on a number of national panels and steering groups, and regularly speaks at national conferences and events.
She was invested with the MBE in the Queen’s Birthday Honours 2014 in recognition of her services to Tourism and in 2017 was admitted as an Honorary Doctor to Canterbury Christ Church University for services to tourism nationally and in Kent.
Phone: 01227 812900