By working with Go To Places, you can rest assured that your funding bids are in the best possible hands.
Our team has a proven track record in bringing businesses together for effective partnership working, and as a result we have successfully secured upwards of £25 million of national and international funding in the last ten years.
Discover England Fund
Go To Places is proud to have successfully bid into four Discover England Funded projects, which will help showcase England’s tourism offer to the world.
In August 2016, GTP secured a £240,000 grant from the national £40 million Discover England Fund to deliver the exciting Gardens & Gourmet project in partnership with five regions; Kent, Hertfordshire, Essex, Cheshire and Peak District & Derbyshire. The innovative pilot project inspired international visitors in London to experience each regions’ outstanding gardens and superb local restaurants, cafes, vineyards and breweries using new technology, insider tips and a bookable visitor pass. Go To Places directed and project managed the entire bid, creating a compelling campaign demonstrating the essential digital innovation and cross-region partnership working the Government was seeking.
After a lengthy submissions process in 2017 for a second round of Discover England Fund support, Go To Places officially secured £1million of Government funding to expand the Gardens and Gourmet project. The Gourmet Garden Trails of England will build on the pilot project work to new create bookable itineraries that package beautiful accommodation, artisanal food and drink locations, courses, winery and brewery tours, and stunning English gardens for visitors from Germany and The Netherlands.
In addition to leading this major project, GTP is also involved in a project in partnership with Arts Council England and Turner Contemporary (Margate) to create a new arts trail along England’s South East Coast, in the US Connections project (led by Destination Plymouth) to encourage more visitors from the US to the UK, and in the East of England Touring Route with the NewcastleGateshead Initiative.
The three-year £40million Discover England Fund administered by Visit England was launched in 2016 to ensure that England stays competitive in the rapidly growing tourism industry, by offering world-class English tourism products to the right customers at the right time. The Fund is a central government funded programme of activity, supported by match funding by partners in the public and private sectors.
For more information about the Discover England Fund go to: https://www.visitbritain.org/discover-england-fund
The Go To Places team has extensive experience in securing European funding, working with multiple partners across different countries to meet strict deadlines and complex submission criteria. Our success in delivering cross-border long-terms projects in partnership with county councils and international partners has enabled the organisation to access substantial European funding over the years, including the Sustainable Tourism Research and Intelligence Partnership (worth €3million), Coastal Actions for Sustainable Tourism (€92,533) and COOL Tourism (€610,000).
In summer 2016, GTP successfully bid for €355,000 of EU funding for the PROfessional Framework for Innovation in Tourism project (PROFIT), part of Interreg 2 Seas programme. PROFIT aims to improve the profitability of tourism entrepreneurs in coastal regions, and comprises eight key partners across UK (Visit Kent and Visit Essex), Belgium, France and The Netherlands, as well as several observer partners. It is worth a total of €590,000 over three years.
The project will examine the DNA of coastal destinations and their SMEs. It will include new digital data analysis platforms and partner toolkits, detailed coastal customer and business research. It will also include a new training and coaching programme for coastal SMEs, and a shareable action plan for other regional authorities to help coastal regions highlight their superior tourism offer in an increasingly competitive UK market.
In 2017, Go To Places was awarded a share of a 5.6million Euro project to open up new tourism opportunities and tailor-made business support for market towns. A partnership between several UK regions and Northern France, GoTrade (Growth of the Visitor Economy through Traditional Markets, Employment and Skills) is an Interreg (France) Channel project, supported by the European Regional Development Fund, and aims to create a unique network of high quality markets in the UK and France and collectively attract more than 300,000 new visitors over three years.
Nine markets across France and the UK – including Gravesend market in Kent – will join under one brand and high quality ‘mark’ that will identify them as having diverse and good quality products sold by certified traders, and a good level of customer service for both local and international visitors.
Kent’s Heritage Railways
In summer 2016, Go To Place won a major Government funding bid to help promote and celebrate Kent’s beautiful heritage railways. Using Visit Kent as the lead partner, GTP successfully bid for £75,000 from the Department For Transport’s Heritage and Community Rail Tourism Innovation fund to improve knowledge and links to Kent’s five heritage railways – East Kent Railway, Kent and East Sussex Railway, Romney Hythe and Dymchurch Railway, Sittingbourne and Kemsley Light Railway, and The Spa Valley Railway.
The bid included dedicated marketing, PR and social media campaigns, including a new digital platform for the network, presence in Visit Kent’s London Outdoor campaign in 2016, and improved signage and staff training at nearby mainline train stations in partnership with Southeastern Railway (SER).
Food is GREAT
In 2015, Visit Kent submitted a successful joint bid for £95,000 to Visit Britain’s GREAT UK Challenge Fund to promote Kent’s superior food and drink offer to international visitors and trade producers.
Working with lead partner Kent County Council, and Produced in Kent, Visit Kent devised the tourism arm of the bid and was awarded £10,000 to deliver a dedicated marketing plan to raise the profile of Kentish food and drink to international audiences. The team produced a branded poster campaign with cross-Channel transport operators, digital promotions and competitions through our websites and social media channels, promotional stands at UK and European trade shows and public transport hubs, dedicated press trips and e-newsletters.